Online marketing plan: direct to customer newsletters and new release announcements (Email lists of over 5000 readers) from Publisher, Author, and Distributor; New release email announcements direct to bookstores from Publisher; website excerpts on Publisher and Authors’ websites including Facebook; Publisher and Authors’ Twitter feeds. Distribution of e-galleys via Netgalley. Print Marketing: Print advertising; direct to customer flyers via Distributor (Mailing list 20,000 plus); PMA acquisitions librarian mailouts quarterly; BEA and ALA as PMA member, international event sponsorships. Author tours and publisher-sponsored events.