*Product information and pricing may vary - to confirm current pricing, availability, shipping, and return information please contact Shoppers Drug Mart. In the event of a pricing discrepancy, the retailer's price will apply.
A Creamy, lightweight, and multitasking paste that’s perfect for putting (and keeping) short or layered hair in its place. Virtue® 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nourishes, protects, and adds shine to short hair. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day––and into the next.
Shapes | Nourishes | Holds
fragrance: A revitalizing citrus blend of flowers, greens, stimulating spearmint leaf, and bright lemon essential oils.
IDEAL FOR: • Men and women. • All types of short or layered hair.
PRODUCT AESTHETICS: A Creamy break upon initial touch, which emulsifies in the fingertips to become a mix between paste and pomade.
KEY CLAIMS*:
• 92% of users immediately felt their style was easier to control and that hair looked healthier and more nourished.
• 91% of users felt hair looked more tamed without being weighed down after only 3 uses.
• Within one week, 96% of users felt their hair looked polished.
• 100% of users felt their hair was not brittle or crunchy within one week of use.
*Consumer perception study of 57 participants who used the product daily for 1 week.
Get buildable coverage by starting with a dime size amount in your hand and warm it up by rubbing your palms together. Apply from mid shaft to ends to enhance your layers and style. You only need a little for low shine and touchable, flexible hold. For a sleeker, more polished look with mediumhold, keep adding until desired effect.
A Creamy, lightweight, and multitasking paste that’s perfect for putting (and keeping) short or layered hair in its place. Virtue® 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nourishes, protects, and adds shine to short hair. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day––and into the next.
Shapes | Nourishes | Holds
fragrance: A revitalizing citrus blend of flowers, greens, stimulating spearmint leaf, and bright lemon essential oils.
IDEAL FOR: • Men and women. • All types of short or layered hair.
PRODUCT AESTHETICS: A Creamy break upon initial touch, which emulsifies in the fingertips to become a mix between paste and pomade.
KEY CLAIMS*:
• 92% of users immediately felt their style was easier to control and that hair looked healthier and more nourished.
• 91% of users felt hair looked more tamed without being weighed down after only 3 uses.
• Within one week, 96% of users felt their hair looked polished.
• 100% of users felt their hair was not brittle or crunchy within one week of use.
*Consumer perception study of 57 participants who used the product daily for 1 week.
Get buildable coverage by starting with a dime size amount in your hand and warm it up by rubbing your palms together. Apply from mid shaft to ends to enhance your layers and style. You only need a little for low shine and touchable, flexible hold. For a sleeker, more polished look with mediumhold, keep adding until desired effect.
