AG's Vita C Strengthening Shampoo sulfate-free vegan formula contains powerful active ingredients including Vitamin C and Plant-based Squalane to lock in moisture, increase collagen and add elasticity, while Vegetable Proteins protects and strengthens the cuticle. This revitalizing shampoo gently cleanses, nourishes and restores dry or damaged hair. Vegan and Cruelty-free Sulfate-free, Paraben-free, Silicone-free and gluten-free Sustainable packaging Who is it for? Dry or damaged hair What does it do? Gently cleanses Strengthens Repairs How do you use it? Gently massage into wet hair Rinse and repeat as desired Vita C Shampoo works beautifully with Vita C Conditioner