KMS Thermashape Straightening Crème is perfect for blow-drying hair from curly to straight while reducing heat damage and breakage. This styling spray provides up to 72-hour style retention to ensure your straight hair stays straight. Formulated with an innovative shaping blend to help keep your style in place, this straightening crème will promote smooth, sleek, straight hair that is both long-lasting and radiant. Long-lasting Innovative blend Reducing damage Shine: 1/5 Hold: 2/5 Who is it for? Those looking for smooth, sleek, and straight hair What does it do? Great for blow drying hair from curly to straight Promotes 72-hour style retention Reduces heat damage and breakage How do you use it? Apply to towel-dried hair Comb through and blow-dry with tension using a round boar bristle brush