Pureology Strength Cure Shampoo is formulated with key ingredients including Keravis and Astaxanthin to repair and strengthen damaged, colour-treated hair. With a signature aromatic blend of Peach, Raspberry and Water Flower, this gentle shampoo provides touchable softness, extreme moisture, and helps heal and repair damaged hair. Pureology Strength Cure Shampoo is 100 % vegan and ZeroSulfate® with patented ANTIFADE COMPLEX® to protect colour vibrancy. Colour-safe protection ZeroSulfate® 100% Vegan Peach, Raspberry and White Flower scents Who is it for? All hair types Colour-treated Damaged What does it do? Repair and heals damaged hair Provides strength and softness How Do You Use It? Apply a dime-sized amount to wet hair at the scalp Gently lather and massage through hair, working down to the ends Rinse Repeat for extra cleansing For best results, follow with Strength Cure Conditioner