Paul Mitchell's Platinum Blonde Conditioner keeps blonde, highlighted, gray or white hair light, bright, and conditioned. This purple conditioner is formulated to be violet-tinted and colour-enhancing to help cool brassy tones ad eliminate warmth in natural blondes and colour-treated hair while the conditioning ingredients hydrate hair and intensify shine. Colour-safe Paraben and Gluten-free Hydrates Conditions Who is it for? Blonde, Highlighted, Gray, White What does it do? Cools brassiness Eliminates warmth Hydrating How Do You Use It? Apply a dime-sized amount to shampooed hair, focusing on the mid-lengths and ends Gently massage through hair Wait 1-2 min Rinse For best results, use with Paul Mitchell Platinum Blonde Shampoo