KMS Curlup Perfecting Lotion enhances and defines natural curls without a crunchy feeling. This unique formula containing pressure-activated technology can be re-activated by scrunching throughout the day to refresh curls so that your curls maintain long-lasting bounce. Providing frizz control and humidity resistance for up to 72 hours, this styling lotion will ensure your curls are smooth and sleek with each use. Long-lasting Can be re-activated Defines curls without a crunchy feeling What does it do? Enhances curls without the crunch Frizz and humidity control for up to 72 hours How do you use it? Emulsify 1-2 pumps and work through towel-dried air Diffuse or air dry Scrunch curls to refresh throughout the day